June 2012

How Not to Email Your Customers

There are many different ways that organizations can manage customer lists and deliver email to all of their customers at once. Some mailers will generate a unique email to each customer, possibly replacing fields in a form letter, while others will basically use the "BCC" field to send a one email to many recipients. An important characteristic of these methods is that the recipients will not be able to see each other's email addresses. Today, Cardstore.com sent out an email to customers without using either of the above methods.